Perfect — now that I know this is specifically for Creatorland’s “New Projects” section, I’ll craft a clean, professional, creator-focused project entry that highlights:

What the project was
Who you worked with (Katy Lewis)
What you created (visual content, yoga-focused branding, fitness modeling)
The skills you demonstrated
The outcome + engagement
Why brands should care

🔥 Here is your polished Creatorland “New Project” Entry

(You can paste this directly into your Creatorland profile.)

GOLDEN ARMY FITNESS x KATY LEWIS — Yoga + Lifestyle Fitness Campaign

Project Type: Fitness Campaign · Brand Modeling · Video & Photo Production · Social Media Promotion

Role: Creative Director · Photographer · Editor · Fitness Branding Specialist

Project Overview:
I partnered with Katy Lewis, a professional Vinyasa Yoga instructor (Equinox • Hummy Puppy • App Creator), to create a dynamic fitness + wellness campaign for Golden Army Fitness. Our goal was to showcase movement, mindfulness, and authentic energy while promoting Katy as a featured model and instructor within the Golden Army Fitness community.

What I Created:

Full outdoor photoshoot across New York City (Brooklyn Bridge Park + nature trail locations)
High-energy workout content: running, stretching, strength poses, dynamic movement
Brand modeling for the Golden Army Fitness apparel line
Several Instagram reels featuring Katy in action
A full introduction campaign with captions + storytelling
Edited highlight videos for engagement and brand storytelling
Community engagement through comment interaction and feature posts

Skills Demonstrated:

Creative direction & concept development
Lifestyle + fitness photography
Video editing & reel production
Brand positioning & storytelling
Influencer collaboration
Community engagement strategy

Outcome & Engagement:

Strong positive audience response (dozens of comments, shares, and reactions)
Increased visibility for Katy’s yoga brand and Golden Army Fitness programs
Successful introduction of Katy as a new fitness model for GAF
Created consistently branded, energetic content that strengthened GAF’s visual identity

Why This Project Matters:
This collaboration showcased my ability to merge fitness, wellness, and storytelling into a visually compelling campaign. It highlights my strength in working with creators, instructors, and wellness brands to elevate their message through authentic, uplifting content.

GOLDEN ARMY FITNESS x KATY LEWIS — Yoga + Lifestyle Fitness Campaign

Description

GOLDEN ARMY FITNESS x KATY LEWIS — Yoga + Lifestyle Fitness Campaign

Description

Gallery

Project Details

Insights

High Community Engagement