I started Chef Allie's Kitchen on Instagram to keep myself accountable during my weight loss journey. In a little over a year, I was able to lose 100 pounds. My goal was to make the same foods I loved healthier. I was able to frow my following organically to 160,000 followers. I started my blog 3 years ago. I have an average of 97,000 views on my blog every month. My Instagram reach is currently 1.9 million per post or story. Most recently I started my own app Chef Allie +.