Hi, I’m Ieva — a senior neuroscience researcher, founder & CEO, and science communicator. Most of my content centres on life in STEM and my work as a neuroscientist, alongside occasional insights into building a STEM-based fashion startup and small glimpses of my personal life. I use this space to advocate for women in science, challenge stereotypes around ambition and success, and show that it’s possible to pursue a demanding career, entrepreneurship, and a full personal life at the same time.