SKINN Cosmetics is the creation of its founder and CEO, Dimitri James, who is a star in his own right. At 62 he knows skincare, I call him the guru of skincare because he not only owns the company but the labs, the scientists and chemists who formulate his award winning , life changing, clean makeup and skincare products. When I first met Dimitri in a DM on TikTok I immediately was drawn to his kindness and humbleness. He has a genuine way about him that shows he is truly interested in educating women on how to properly take care of their skin as they age.

As a 65 yr old BabyBoomer specializing in creating generational content that resonates with the mature woman I was the perfect one to promote his anti-aging skincare in my daily routines. Eventually becoming an affiliate Dimitri also flourished on the playform from 2k to 62k followers over night as I predicted. Not that he needed any added income he’s already the main attraction on both QVS and HSN. His name reason for coming to TikTok was to re-educate us from all the mis-information we were receiving about skincare.

I created several 3 minute Nightly Skincare Routines Women 55+ featuring the DermAppeal, their number one selling product which sells 1 tube every .60 seconds globally. Did a demonstration on how to use the product with before and after photos and with a story about how I noticed the difference in my skin overnight. In every video I made sure to tag the brand and directed traffic directly to Dimitri’s page so my followers could benefit from the education they would receive from this world renowned expert. Yes I may have missed out on a few commission but it’s not always about the money. It’s always about brand awareness and what’s best for the consumer and putting her interests a priority. SKINN takes care of me when needed in the sample department which I am so grateful for.

The main challenge I faced was the products selling out before my videos could convert. The product link was always removed from my videos rendering unshoppable.

I am learning so much about skincare that I’ve never known before through this collaboration. I’ve learned about the best products to use for anti-aging, wrinkle, age spots, sagging neck, dark circles, uneven skin tones, hydration, etc. I feel like I’m so much more knowledgeable since meeting Dimitri and SKINN

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🎵 SKINN Cosmetics x Grandma Lisa: Viral TikTok Collab

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🎵 SKINN Cosmetics x Grandma Lisa: Viral TikTok Collab

Description

Gallery

Project Details

Insights

👀 Views

❤️ Engagement Rate

🔁 Shares

🛒 Product Sales

📈 Follower Growth